Here’s the academic answer: Situational awareness is the perception of environmental elements and events with respect to time or space, the comprehension of their meaning, and the projection of their status after some variable has changed, such as time, or some other variable, such as a predetermined event.
It’s a field concerned with understanding of the environment critical to decision-makers in complex, dynamic areas. We read and hear about this within the context of the military, aeronautics, medicine and other mission-cortical arenas.
So what does any of this have to do with growth initiatives and managing your firm?
So let’s drill down a bit on this threshold concept. Situation awareness involves being aware of what is happening in the vicinity to understand how information, events, and one’s own actions will impact goals and objectives, both immediately and in the near future. Sound familiar? One with an adept sense of situation awareness generally has a high degree of knowledge with respect to inputs and outputs of a system, an innate “feel” for situations, people, and events that play out because of variables the subject can control. The formal definition of SA is broken down into three segments: perception of the elements in the environment, comprehension of the situation, and projection of future status. As such, having complete, accurate, and up-to-the-minute situational awareness is essential where situational complexity on the human decision-maker are a concerned.
Practical Take-Away: As business developers we’re always in search of our prospects problems and the magnitude of their very specific implications — answering the “so what, why do it matter” question.
Yet without the fundamental of what’s happening, now and in the past — our situational awareness — how can we possibly even begin to put someone’s problem/issue into it’s proper context. At MeizCorp we give away the answers.
The significant difference is in the execution. Learn how to execute and become more situationally aware. It’s the difference maker.